My name is Hind Frata
and here is MY STORY.
For more than 18 years I have been an executive in multinationals and during 10 years I was a Marketing Director / CMO in renowned companies. At many moments in my career, I suffered high levels of stress, pressure, lack of balance and overall I felt a lack of meaning and purpose.
These negative feelings were affecting all areas of my life:
I was not dedicating enough time to my family, I was hyperactive at work, very demanding and perfectionist and I was spending very little time to exercise, relax or have social activities with friends.
Progressively, a question started triggering my mind:
I AM SUCCESSFUL PROFESSIONALLY BUT... "WHAT FOR" IF I DON'T FEEL HAPPY?
In a moment of deep sadness, I said to myself:
HIND, YOU NEED TO DO SOMETHING ABOUT IT. NOTHING WILL HAPPEN IF YOU CONTINUE LIKE THIS.
I decided to ask for help. My best friend recommended me a Coach therapist and I started a coaching process.
I experienced month after month a transformation happening: my mindset and energy shifted.
I became more joyful and relaxed. I was laughing more.
I learned to slow down, listen and take care of myself.
I started to embrace and accept all I am and boost my self-esteem.
I gained clarity on what gives meaning to my life and prioritize it.
I found my purpose and started to become coherent with who I am.
My actions were aligned with my thoughts and my emotions.
I started balancing better work and family, spending more quality time with my family and when I was with them I was 100% (no phone, no work thoughts, you know what I mean)
I became more human at work, improving my communication and leadership skills, gaining empathy, actively helping my teams grow and empowering them to give their best.
I gained self-confidence giving more space to empowering thoughts and less space to fears.
This amazing personal growth journey allowed me to learn, grow, stretch myself outside of my comfort zone and develop a new mindset, practicing daily empowering exercises that completely shifted my life and made me live a meaningful life with purpose, joy, ease, and flow.
After a strong momentum in my life, I decided that I wanted to help others go through their transformation process and I decided to become a certified Coach & Leadership expert so I could help people grow in both areas of their life: personally and professionally. Since then I facilitated training and coaching programs to hundreds of individuals and teams.
I never stopped learning, growing and sharing content to inspire others to take the lead of their life and start their own transformation.
I created Shiftogether: a new culture, a mindset, a community and Transformative Coaching Programs to help executives and companies accelerate their shift.
It is a culture of lifelong learning, growth, sharing and shifting to become more resilient, adaptable, creative, human and develop the capacity to embrace current and future challenges with courage in all areas of your life.